Associate of Applied Science in General Marketing

Program Curriculum

63 credits

General Education Requirement

ECON 1010Economics of Social Issues (SS, GC)3
or ECON 2010 Micro Economics (SS, GC)
ENGL 1010Introduction to Writing (EN)3
or ENGL 1010D Introduction to Writing (EN)
ENGL 2010Intermediate Writing Selected Topics: (EN)3

General Requirements

BUS 1030Business Math (BUS 1030/MATH 1100 are 3 credits; MATH 1050 is 4 credits)3-4
or MATH 1050 College Algebra / Pre-Calculus
or MATH 1100 Business Calculus
or STAT 2040 Business Statistics
BUS 1050Foundations of Business3
BUS 1370Human Relations3

 General Marketing Core Requirements

ACCT 2010Financial Accounting3
FIN 1750Personal Finance: Financial Citizenship in Social and Economic Systems (SS, GC)3
MGMT 1650Supervision Management3
MGMT 2600Entrepreneurship3
MGMT 2620Principles of Management3
or MGMT 3400 Management & Organizations
MGMT 3050Business Law I: Law in the Commercial Environment3
MKTG 1510Principles of Salesmanship3
MKTG 2520Visual Marketing2
MKTG 2540Retail Advertising3
or MKTG 3500 Promotion Management
MKTG 2550Marketing Essentials3
or MKTG 3010 Marketing Principles

General Marketing Elective Requirements1

Complete 10 credits from the following:
Applied Business Accounting
Managerial Accounting
Introduction to Business
10-Key Calculator Skills
Basic Keyboarding
Keyboard Skill Building
Word Processing Applications
Spreadsheet Applications
Financial Recordkeeping: Quickbooks
Presentation Applications: PowerPoint
Cooperative Work Experience
Collegiate DECA
Marketing Skills Improvement

Graduation Requirements

  1. Complete a minimum of 63 college-level credits (1000 and above).
  2. Complete at least 20 lower-division credits at DSU for institutional residency.
  3. Cumulative GPA 2.0 or higher.
  4. Grade C- or higher in each Discipline Core Requirement and Discipline Elective Requirement course.
  5. GPA 2.5 or higher Discipline Core Requirement and Discipline Elective Requirement courses.
  6. Grade B- or higher in CIS courses.

Graduation Plan

Plan of Study Grid
1st Year
Fall SemesterHours
First Year Recommended Elective 2
BUS 1370 Human Relations 3
ENGL 1010 Introduction to Writing (EN) 3
FIN 1750 Personal Finance: Financial Citizenship in Social and Economic Systems (SS, GC) 3
MGMT 1650 Supervision Management 3
Spring Semester
ACCT 2010 Financial Accounting 3
ENGL 2010 Intermediate Writing Selected Topics: (EN) 3
MKTG 1510 Principles of Salesmanship 3
Elective (General Marketing Elective) 3
2nd Year
Fall Semester
ECON 1010
Economics of Social Issues (SS, GC)
or Micro Economics (SS, GC)
MGMT 2600 Entrepreneurship 3
MKTG 2520 Visual Marketing 2
MKTG 2550
Marketing Essentials
or Marketing Principles
Elective (General Marketing Electives) 5
Spring Semester
BUS 1050 Foundations of Business 3
MATH (BUS 1030, MATH 1050, MATH 1100, or STAT 2400) 4
MKTG 2540
Retail Advertising
or Promotion Management
MGMT 2620
Principles of Management
or Management & Organizations
Elective (General Marketing Electives) 5
 Total Hours60