Bachelor of Science in Media Studies - Strategic Communication Emphasis

Program Curriculum

120 credits

DSU General Education Requirements

All DSU General Education requirements must be fulfilled. A previously earned degree may fulfill those requirements, but courses must be equivalent to DSU’s minimum General Education standards in American Institutions, English, and Mathematics.

General Education Core Requirements
American Institutions3-6
Life Sciences 3-10
Physical Sciences3-5
Laboratory Science0-1
Fine Arts3
Social & Behavioral Sciences3
Exploration 3-5

Media Studies Core Requirements 

Media Studies Core Requirements
COMM 1050Introduction to Communication Theory (SS, GC)3
COMM 3060Communication Theory3
COMM 4450Communication Research3
COMM 4900RCommunication Internship3
COMM 4980Senior Seminar4
MDIA 1130Writing for Media Audiences3
MDIA 1500Intro to Mediated Communication3
MDIA 3510Media Ethics3
MDIA 4260Media Law3

Strategic Communication Emphasis Requirements

MDIA 2300Principles of Strategic Communication3
MDIA 3580Case Studies in Strategic Communication3
MDIA 4580Strategic Communication Campaigns3
MDIA 4640Feature Writing3
MDIA 4440RStrategic Communication Practicum1-3

Strategic Communication Elective Requirements

Complete nine (9) credits from any 3000 or 4000-level MDIA course not specified as a degree requirement.9

Graduation Requirements

  1. Complete a minimum of 120 college-level credits (1000 and above).
  2. Complete at least 40 upper-division credits (3000 and above).
  3. Complete at least 30 upper-division credits at DSU for institutional residency.
  4. Cumulative GPA 2.5 or higher.
  5. Grade C or higher in each Core Discipline Requirement course.

Graduation Plan

Plan of Study Grid
1st Year
Fall SemesterHours
First Year Recommended Elective 2
ENGL 1010 Introduction to Writing (EN) 3
General Education (Fine Arts) 3
General Education (Mathematics - MATH 1040 recommended) 3
MDIA 1500 Intro to Mediated Communication 3
Spring Semester
COMM 1050 Introduction to Communication Theory (SS, GC) ( meets General Education (Social & Behavioral Sciences)) 3
General Elective 3
ENGL 2010 Intermediate Writing Selected Topics: (EN) 3
General Education (Literature/Humanities) 3
MDIA 2300 Principles of Strategic Communication 3
2nd Year
Fall Semester
General Education (American Institutions) 3
General Education (Life Sciences) 3
MDIA 1130 Writing for Media Audiences 3
Media Studies Elective * 3
General Elective 3
Spring Semester
General Education (Physical Sciences/Lab) 4
General Education (Exploration) 3
Media Studies Elective * 3
Media Studies Elective * 3
General Elective 3
3rd Year
Fall Semester
MDIA 3060 Media Theory 3
MDIA 3580 Case Studies in Strategic Communication 3
Media Studies Elective: Upper Division 3
General Elective 3
General Elective 3
Spring Semester
MDIA 3510 Media Ethics 3
MDIA 4440R Strategic Communication Practicum 3
MDIA 4580 Strategic Communication Campaigns 3
MDIA 4900R Media Studies Internship 3
General Elective 3
4th Year
Fall Semester
COMM 4450 Communication Research 3
MDIA 4260 Media Law 3
MDIA 4640 Feature Writing 3
Media Studies Elective: Upper Division 3
General Elective 3
Spring Semester
COMM 4980 Senior Seminar 4
Media Studies Elective: Upper Division 3
Upper Division Elective 3
General Elective 2
General Elective 3
 Total Hours120