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DES 2710. Typography I. 3 Hours.

Study of basic layout, lettering, type design, identification of styles, and typographic history. Students learn how to use type as a basic element of graphic communication, how the use of different typefaces visually communicate a desired effect, and fundamental terminology of type specification. Consists of lectures, quizzes, and ongoing typographically-related projects intended to be of portfolio-quality. Dual listed with ART 2710 (students may take only one course for credit). Course fee required. Prerequisite: DES 1300 (Grade C- or higher). FA, SP.