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MKTG 3515. Sales Management. 3 Hours.

Designed for students to gain practical experience in using technology to understand the critical role marketing places on stakeholder satisfaction. Students will get hands-on experience in using Customer Relationship Management (CRM) software. The course will define specific elements of customer behavior and applied technology used to establish and build stronger, lasting relationships for the sustainable business model. Students will learn basic functions of sales force management, both in business-to-business and business-to-consumer environments. Students taking this course will learn salesperson effectiveness, deployment of structured sells and marketing communication(s), as well as optimal organizational design to support the technology aspect of enhance customer communications. Prerequisites: CIS 2010; AND MKTG 3010; AND STAT 2040 or MATH 1040. FA, SP.