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MKTG 4100. Marketing Research. 3 Hours.

Designed for students to gain an understanding of the role that marketing research plays in identifying and solving marketing problems. The key emphasis is placed on problem identification, secondary data collection (to include data collection instruments, applied samplings and methods of acquisition), and data analysis techniques used in marketing research projects. The course will assist in the development of student's skills and knowledge in conducting marketing research and evaluating its effectiveness for decision making. Prerequisites: CIS 2010; AND, ACT score of 28 or higher; OR ENGL 1010 or ENGL 1010D; AND MKTG 3010; AND STAT 2040 or MATH 1040. FA, SP.