Search Results

MKTG 4200. Entrepreneurial Marketing. 3 Hours.

This course is designed for students to gain practical experience with key marketing concepts and methods relevant for entrepreneurs. From initial thought or idea, to the launch of a company, the focus here is on market analysis and segmentation, product or service evaluation, marketing research and the overall development of the business concept. Students will gain an understanding of assessment of marketing potential, product/service design, successful distribution relationship and product pricing. The focus of this course is on new business startup. Prerequisites: CIS 2010; AND MKTG 3010; AND (STAT 2040 or MATH 1040). FA, SP.