Media Studies - Public Relations, BS

  

Program Description

The Media Studies Degree Program addresses the vast and ubiquitous forms of mediated communication that are available to all in today’s world, including in politics, culture, society, and the arts. The program engages students in a wide range of media including television, streaming video, radio and podcasting, print and digital publications, and social media. Students study the history, evolution and the changing state of media technologies and techniques in media production, together with an understanding of the economic and social effects of media, including legal and ethical issues. Students are prepared for a wide range of careers, including those in journalism, TV and radio, video production, social media, publication design, podcasting, content marketing, public relations, and media research. The purpose of the program is ultimately to train students to be effective storytellers in each of these media forms and provide a foundation grounded in theoretical, legal, and ethical perspectives, and build on that foundation with the production skills necessary to be successful contributors to society and to gain meaningful employment.


Program Curriculum

120 credits

Utah Tech General Education Requirements

All Utah Tech General Education requirements must be fulfilled. A previously earned degree may fulfill those requirements, but courses must be equivalent to Utah Tech's minimum General Education standards in American Institutions, English, and Mathematics.

General Education Core Requirements
English3-7
Mathematics3-5
American Institutions3-6
Life Sciences 3-10
Physical Sciences3-5
Laboratory Science0-1
Fine Arts3
Literature/Humanities3
Social & Behavioral Sciences3
Exploration 3-5

Media Studies Core Requirements 

MDIA 1130Introduction to Media Writing3
MDIA 1380Introduction to Video Production2
MDIA 1385Introduction to Video Production Lab1
MDIA 1500Introduction to Media Tools3
MDIA 1560Introduction to Audio Production3
MDIA 2010Media and Pop Culture (SS, GC)3
MDIA 3060Media Analysis and Critique3
MDIA 3410Gender, Race and Class in Media3
MDIA 3450Social Media Campaigns3
MDIA 3550Intermediate Media Tools3
MDIA 4360Media Ethics and Law3
MDIA 4900RMedia Studies Internship3
MDIA 4980Media Studies Capstone3

Public Relations Emphasis Requirements

MDIA 2300Introduction to Public Relations3
MDIA 3480Social Media Production3
MDIA 4580Advanced Public Relations 3
MDIA 4640Advanced Media Writing3
MDIA 2340RPublic Relations Practicum I3
or MDIA 4440R Public Relations Practicum II (ALPP)
MDIA 2210RJournalism Practicum I3
or MDIA 2370R Live Media Practicum I
or MDIA 2380R Radio Practicum I
or MDIA 2390R Video Practicum I
or MDIA 3210R Journalism Practicum II
or MDIA 3370R Live Media Practicum II
or MDIA 3380R Radio Practicum II
or MDIA 3390R Video Practicum II

Public Relations Elective Requirements

Complete six (6) credits from any 3000 or 4000-level MDIA course not specified as a degree requirement.6

Graduation Requirements

  1. Complete a minimum of 120 college-level credits (1000 and above).
  2. Complete at least 40 upper-division credits (3000 and above).
  3. Complete at least 30 upper-division credits at Utah Tech for institutional residency.
  4. Cumulative GPA 2.0 or higher.
  5. Grade C or higher in each Core Discipline Requirement course.

Graduation Plan

1st Year
Fall SemesterHoursSpring SemesterHours
First Year Recommended Elective2ENGL 20103
ENGL 10103General Education (Literature/Humanities)3
General Education (Fine Arts)3MDIA 11303
General Education (Mathematics - MATH 1040 recommended)3MDIA 13851
MDIA 15003MDIA 13802
MDIA 20103General Elective 3
General Elective3 
 20 15
2nd Year
Fall SemesterHoursSpring SemesterHours
General Education (American Institutions)3General Education (Physical Sciences/Lab)4
General Education (Life Sciences) 3General Education (Exploration)3
MDIA 23003Media Studies Elective*3
MDIA 34103MDIA 34503
MDIA 15603MDIA 2340R, 2370R, 2380R, 2390R, 3210R, 3370R, 3380R, 3390R, or 4440R1-3
 15 14-16
3rd Year
Fall SemesterHoursSpring SemesterHours
MDIA 30603MDIA 34803
MDIA 45803MDIA 35503
General Elective3MDIA 46403
General Elective3MDIA 4900R3
MDIA 2370R, 2210R, 2340R, 2380R, 2390R, 3210R, 3370R, 3380R, 3390R, or 4440R1-3General Elective3
 13-15 15
4th Year
Fall SemesterHoursSpring SemesterHours
MDIA 43603MDIA 4990R3
Media Studies Elective: Upper Division 3Media Studies Elective: Upper Division 3
Media Studies Elective: Upper Division3Upper Division Elective3
General Elective 3General Elective 3
 General Elective 3
 12 15
Total Hours 119-123

BS Media Studies Program Learning Outcomes

At the successful conclusion of this program, students will be able to:

  1. Explain mediated communication theories from various traditions and apply those theories to media production, management and consumption.
  2. Apply sound reasoning, global and cross-cultural perspectives, critical thinking, ethics, and problem-solving skills to critically evaluate media production, promotion and consumption.
  3. Use professional research to evaluate the efficacy of mediated messages, integrating media analytics and metrics into qualitative and quantitative approaches.
  4.  Develop general and specialized public relations skill sets, integrating professional practices in research of client needs, strategic planning, professional writing and message creation, and evaluation of message effectiveness.