Integrated Studies - Marketing Emphasis, B.A./B.S.

Marketing Emphasis Requirements

27 credits

Marketing Emphasis Requirements
CIS 2010Business Computer Proficiency3
ECON 2020Macro Economics (SS, GC)3
MKTG 3010Marketing Principles (ALPP)3
STAT 2040Business Statistics3
Complete 15 credits from the following:
MKTG 3450Consumer Behavior3
MKTG 3500Promotion Management3
MKTG 3515Sales Management (ALPP)3
MKTG 4100Marketing Research3
MKTG 4200Entrepreneurial Marketing3
MKTG 4700Marketing Strategy3
WEB 3550Online Marketing and SEO (ALCS)3

NOTES:

  1. Students must select and complete two emphasis areas and INTS core requirements.
  2. Marketing Emphasis may not be combined with Management & Operations Emphasis, or Management Emphasis.
  3. Grade C or higher in each emphasis area course required.