Marketing, BS


Program Description

Marketing is an in-demand function for organizations of all sizes and crosses every industry throughout the globe. The digital age and globalization of business has transformed the way consumers behave and requires businesses to adapt to their ever changing needs. To prepare graduates for the skills needed in the new age of marketing, the DSU BA/BS in Marketing Degree is uniquely designed  to allow students to focus on marketing career tracks that specifically address areas of specialization. This focused curriculum, along with the traditional marketing and business foundation courses, provides graduates with a competitive advantage. Students who seek a more global perspective on marketing may pursue the BA Degree; this requires the Bachelor of Arts foreign language requirement as outlined in the catalog for every DSU BA degree. 

Program Curriculum

120 credits

DSU General Education Requirements

All DSU General Education requirements must be fulfilled. A previously earned degree may fulfill those requirements, but courses must be equivalent to DSU’s minimum General Education standards in American Institutions, English, and Mathematics.

General Education Core Requirements
American Institutions3-6
Life Sciences 3-10
Physical Sciences3-5
Laboratory Science0-1
Fine Arts3
Social & Behavioral Sciences3
Exploration 3-5
Bachelor of Arts: Foreign Language Requirement3-16
Complete one of the following:
- Complete 16 credits in a single foreign language, through earned credit (grade C or higher), credit by examination, or vertical credit from the courses listed on the GE Foreign Language Requirement page 1
- Complete a 2020 or higher foreign language course (grade C or higher)
- Complete a 3060 foreign language course listed below (grade C or higher)
- Receive 16 transfer credits for GEFL 1000 (8) and GEFL 2000 (8) in a single foreign language (grade C or higher)
Complete a 1010 course listed below in a second foreign language (grade C or higher) AND one of the following:
1. In a language not taught at DSU, receive 12 FLATS exam credits for FLAT 1000 (8) and FLAT 2000 (4)
2. In a language not taught at DSU, receive 12 transfer credits articulated as GEFL 1000 (8) and GEFL 2000 (4) (all grade C or higher)
Available only to students who are nonnative English speakers, complete one of the following:
- Complete 16 credits of ESL courses listed below (grade B or higher)
- Complete ESL 2750 or ESL 2760 (grade B or higher).
- Submit one of the following test scores required for unconditional DSU admission: TOEFL (61 iBT, 173 CBT, or 500 PBT); or Michigan (70); or USU-IELE equivalent score. Other tests may be accepted for admission to DSU but will not fulfill this requirement. Official scores must be submitted to the Registrar’s Office.
Total Hours3-16

Business Core Requirements

ACCT 2010Financial Accounting3
ACCT 2020Managerial Accounting3
ECON 2010Micro Economics (SS, GC)3
FIN 3150Managerial Finance I3
ISA 2010Proficiency in Excel & SQL3
ISA 2050Management Information Systems3
MGMT 3050Business Law I: Law in the Commercial Environment3
MGMT 3100Business Ethics and Professional Writing3
MGMT 3400Management & Organizations3
MGMT 4800Strategic Management (ALPP)4
MKTG 3010Marketing Principles (ALPP)3
STAT 2040Business Statistics3
Total Hours37

Marketing Core Requirements

BUS 3000Intermediate Career Strategies1
MKTG 3450Consumer Behavior3
MKTG 3500Promotion Management3
MKTG 4500Product Marketing3
MKTG 4100Marketing Research3
MKTG 4700Marketing Strategy3
MKTG 4200Entrepreneurial Marketing3
or MKTG 3515 Sales Management (ALPP)
MGMT 3600Operations and Supply Chain Management (ALPP)3
Total Hours22

Marketing Program Electives

Select 17 credits from the following courses:
COMM 1020Public Speaking3
COMM 2110Interpersonal Communication (SS, GC)3
DES 2100Design Thinking3
ECON 2020Macro Economics (SS, GC)3
ISA 3020SQL & Python for Analytics3
ISA 4060Big Data Analytics3
ISA 4070Data Visualization and Storytelling3
MDIA 2300Principles of Public Relations3
MDIA 3480Emerging Media3
MGMT 2600Entrepreneurship3
MGMT 3300Human Resource Management3
MGMT 4000Intermediate Supply Chain Management3
MGMT 4040Quantitative Decision Analysis3
MGMT 4950RSeminar in Business1-3
MKTG 3515Sales Management (ALPP)3
MKTG 4200Entrepreneurial Marketing3
MKTG 3900Retail Management (ALPP)3
SE 1400Web Design Fundamentals (ALCS)3
SE 3550Online Marketing and SEO (ALCS)3

Graduation Requirements

  1. Complete a minimum of 120 college-level credits (1000 and above).
  2. Complete at least 40 upper-division credits.
  3. Complete at least 30 upper-division credits at DSU for institutional residency.
  4. Cumulative GPA 2.0 or higher.
  5. Minimum grade of C- and 2.5 GPA in Business and Marketing core requirements.
  6. Minimum of 17 credits in Marketing electives and 2.5 GPA required.

Graduation Plan

Plan of Study Grid
1st Year
Fall SemesterHours
SSC 1010 Trailblazer Connections 2
ECON 2010 Micro Economics (SS, GC) 3
ENGL 1010 Introduction to Writing (EN) 3
General Education (Mathematics) 3
General Elective 4
Spring Semester
ACCT 2010 Financial Accounting 3
ISA 2010 Proficiency in Excel & SQL 3
ENGL 2010 Interm Writing Selected Topics: (EN) 3
General Education (American Institutions) 3
General Elective 3
2nd Year
Fall Semester
ACCT 2020 Managerial Accounting 3
STAT 2040 Business Statistics 3
General Education (Physical Sciences) 3
General Education (Exploration) 3
General Elective 3
Spring Semester
General Education (Fine Arts) 3
General Education (Literature / Humanities) 3
General Education (Life Sciences & Lab) 4
General Electives 4
BUS 3000 Intermediate Career Strategies 1
3rd Year
Fall Semester
MKTG 3010 Marketing Principles (ALPP) 3
FIN 3150 Managerial Finance I 3
MGMT 3050 Business Law I: Law in the Commercial Environment 3
MGMT 3400 Management & Organizations 3
MKTG 3515
Sales Management (ALPP)
or Entrepreneurial Marketing
Spring Semester
ISA 2050 Management Information Systems 3
MKTG 3450 Consumer Behavior 3
MKTG 4500 Product Marketing 3
MKTG 3500 Promotion Management 3
MGMT 3600 Operations and Supply Chain Management (ALPP) 3
4th Year
Fall Semester
MGMT 3100 Business Ethics and Professional Writing 3
MKTG 4100 Marketing Research 3
Marketing Program Electives 9
Spring Semester
MGMT 4800 Strategic Management (ALPP) 4
MKTG 4700 Marketing Strategy 3
Marketing Program Electives 8
 Total Hours120

Marketing Program Learning Outcomes

At the successful conclusion of this program, students will be able to:

  1. Evaluate real world business situations related to the core business functions of accounting, economics, finance, qualitative analysis, information systems, international business, legal and social environments, marketing & management. 
  2. Analyze real world business situations by identifying relevant business issues, performing appropriate quantitative and qualitative data analysis and synthesis, formulating viable courses of action.
  3. Create and deliver professional quality oral presentations and written work products.                    
  4. Analyze real world business situations by identifying relevant ethical issues, evaluating and synthesizing information, and formulating ethical courses of action.
  5. Develop a marketing research study and prepare and present the findings.
  6. Create a comprehensive integrated marketing plan for a new product introduction.