Marketing Minor
Marketing Minor Requirements
18 Credits
| Code | Title | Hours |
|---|---|---|
| MKTG 3010 | Marketing Principles (ALPP) | 3 |
| Marketing Minor Elective Courses | ||
| Complete 15 credits from the following: | ||
| STAT 2040 | Business Statistics | 3 |
| MKTG 3450 | Consumer Behavior | 3 |
| MKTG 3500 | Digital Marketing | 3 |
| MKTG 3515 | Sales Management (ALPP) | 3 |
| MKTG 4100 | Marketing Research | 3 |
| MKTG 4200 | Entrepreneurial Marketing | 3 |
| MKTG 4800 | Marketing Strategy | 3 |
| MKTG 3900 | Retail Management (ALPP) | 3 |
| MKTG 4500 | Product Marketing | 3 |
| MKTG 4650R | 1-3 | |
| MKTG 3550 | Search Engine Optimization and Marketing | 3 |
| MKTG 3600 | Services Marketing | 3 |
| MKTG 4300 | International Marketing | 3 |
Completion Requirements
- Complete all courses that fulfill requirements in the minor with a grade C- or higher.
Notes:
An academic minor is an attribute of a baccalaureate degree, not an entity by itself, and can only be awarded at the same time a student graduates with a bachelor’s degree. Students must declare a minor prior to submitting a graduation application. A minor may not be added to a previously awarded degree. Students must complete the minor requirements prior to or concurrent with completion of their bachelor’s degree requirements. Minors are not available with associate’s degrees.
Students may not declare a minor that is in the same discipline as their major. Example: English majors cannot declare any English minor.
Integrated Studies majors may not have an academic minor in the same discipline as either of their two declared emphases. Example: An Integrated Studies major with emphases in English and Spanish cannot receive a minor in either English or Spanish.