Strategic Communication Certificate

Strategic Communication Certificate Requirements

18-21 credits

Required Courses:
ENGL 1010Introduction to Writing (EN)3-4
or ENGL 1010D Introduction to Writing (EN)
or ACT score of 28 or higher
MDIA 1130Writing for Media Audiences3
MDIA 1500Intro to Mediated Communication3
Complete four (4) of the following:
MDIA 2300Principles of Public Relations3
MDIA 3580Case Studies in Public Relations3
MDIA 4580Public Relations Campaigns3
MDIA 4640Feature Writing3
MDIA 4440RPublic Relations Practicum (ALPP)3

Completion Requirements:

  1. Grade C- or higher in each Discipline Core Requirement and Discipline Elective Requirement course.
  2. GPA 2.5 or higher Discipline Core Requirement and Discipline Elective Requirement courses.

Strategic Communication Certificate Program Learning Outcomes

At the successful conclusion of this program, students will be able to:

  1. Implement successful campaign strategy and messaging for the benefit of key publics using historical information from campaigns.
  2. Evaluate and analyze public relations campaigns to determine success.