Strategic Communication Certificate Requirements
|ENGL 1010||Introduction to Writing (EN)||3-4|
|or ENGL 1010D||Introduction to Writing (EN)|
or ACT score of 28 or higher
|MDIA 1130||Writing for Media Audiences||3|
|MDIA 1500||Intro to Mediated Communication||3|
|Complete four (4) of the following:|
|MDIA 2300||Principles of Public Relations||3|
|MDIA 3580||Case Studies in Public Relations||3|
|MDIA 4580||Public Relations Campaigns||3|
|MDIA 4640||Feature Writing||3|
|MDIA 4440R||Public Relations Practicum (ALPP)||3|
- Grade C- or higher in each Discipline Core Requirement and Discipline Elective Requirement course.
- GPA 2.5 or higher Discipline Core Requirement and Discipline Elective Requirement courses.
Strategic Communication Certificate Program Learning Outcomes
At the successful conclusion of this program, students will be able to:
- Implement successful campaign strategy and messaging for the benefit of key publics using historical information from campaigns.
- Evaluate and analyze public relations campaigns to determine success.