Public Relations Certificate

Public Relations Certificate Requirements

16-18 credits

Required Courses:
MDIA 1130Introduction to Media Writing3
MDIA 1500Introduction to Media Tools3
MDIA 2300Introduction to Public Relations3
MDIA 4580Advanced Public Relations 3
MDIA 2340RPublic Relations Practicum I1-3
or MDIA 4440R Public Relations Practicum II (ALPP)
Complete one (1) of the following:
MDIA 3450Social Media Campaigns3
MDIA 3480Social Media Production3
MDIA 4640Advanced Media Writing3

Completion Requirements:

  1. Grade C- or higher in each Discipline Core Requirement and Discipline Elective Requirement course.
  2. GPA 2.5 or higher Discipline Core Requirement and Discipline Elective Requirement courses.

Public Relations Certificate Program Learning Outcomes

At the successful conclusion of this program, students will be able to:

  1. Implement successful campaign strategy and messaging for the benefit of key publics using historical information from campaigns.
  2. Evaluate and analyze public relations campaigns to determine success.